Over the past couple of years, the fitness world witnessed the mushrooming of numerous boutique gym studios, aimed at those people who are looking for something different to the factory-style big chains and traditional gyms. Boom Cycle, Barry’s Bootcamp, Heartcore Fitness and 1Rebel are only a few ‘rising stars’ among those in the UK whose fresh and imaginative approach, focus on personalised customer care and premium service make them formidable contenders to mammuth chains such as Virgin Active, Fitness First and David Lloyd. This suggests that people are likely to go where they feel they belong to a special ‘tribe’ and where they can enjoy a truly specialised experience. (Even…

View Post